WORKING EXPERIENCE
A summary of my freelance and interim or regular working experience.
2010-present Content & digital marketing | no fringe.
Interim or freelance digital marketing projects for creative agencies, NGO’s and A-list brands.
Result-oriented and interactive branding or marketing solutions for sustainable (online) brand experience. The optimization of the user-experience through effective campaigns, social media strategies, and creative content creation.
2019-present Founder | VIBEZZ
2019- present Project Manager | freelance | Comforce Recruitment
2018-2019 Digital Marketeer | interim 3 months | PSA Finance (via Brunel)
Customer journey optimization and website development for Private Lease and Financial platforms of Peugeot, Citroën and DS in the Netherlands. Digital introduction of the Peugeot Private Lease Deals and implementing campaign or configurator adjustments.
2018-2018 Sr. Content Marketeer | interim 3 months | Rabobank (via Brunel)
Transform customer insights into creative propositions for consumer insurances in cooperation with Interpolis. Working together with other marketing teams, development-squads, data-analysts, and communication professionals to improve customer journeys and increase conversion.
2017-2018 Digital Marketeer | interim 9 months | Athlon Car Lease (via EY VODW)
Generate more organic traffic and leads. Develop more brand experience through effective copy and SEO copywriting for 'Athlon Essential’ and 'Athlon Private Lease’. Initiate Content Management Optimization projects for a better digital customer journey. Working together with development, sales, e-commerce and, other marketing disciplines to create more synergy between all digital channels.
2017-2018 Online Marketeer I freelance | Movers & Shakers
Improve visibility and traffic through content distribution. Community management. Content creation and implementation of social media advertising campaigns for Facebook, LinkedIn, and Instagram.
Set-up and manage Google Adwords campaigns and improve search optimization. Determine brand strategy and implementation tactics. Implement consistent look-and-feel.
2017 Sr. Online Marketeer | freelance | ShowBird
Online marketing: Google Adwords & Analytics. Content creation for social media and mailings.
2017 Sr. Marketing Consultant | freelance | U-Consultancy
The positioning of a new dermatology course for Medical Beauticians. Consult on copy and content for newsletters,
advertisements, and social media.
2015-2017 (Social) Media Communications | freelance | Embassy of Dutch Creativity
Production and publication of social media content. Delivering copy to industry magazines, such as Adformatie & MarketingTribune. Photograhpy and live communication during the events.
2016-2017 Content Manager | interim 6 months | Nestlé Nespresso
Content creation for ATL and BTL communication. Creating copy, visuals, and video. Production of voice-overs, photo-shoots and video content. Translate international key messages to the local Dutch market and turning the brand story into a local and relevant message. Adaptation of 360-campaigns, including the materials for digital and performance campaigns and social media.
2016-2017 Copywriter & Editor | freelance | Counter Content
Blog for ALD Automotive, social strategy WebcamConsult and editing the NIMA-member magazine.
2015-2016 Brand Manager | 7 months | VNU Media
Define and develop the brand strategy and identity. Monitor a consistent brand implementation and positioning of NationaleVacaturebank on all online channels. Translating market trends into specific product innovations and
creative proposals for brand communication, lead generation campaigns, social media and PR. Manage creative agencies and media, such as; print, digital and radio. Create social strategy and engagement tactics based on new brand values.
2015-2015 Online Campaigner | interim 4 months | Greenpeace NL
Manage and optimize all digital channels. Develop and implement communications and/or
Campaign strategy. Design and develop online petition-campaigns. Corporate branding; publishing content on relevant platforms such as social media, website(s) and mobile. A/B Testing.
Monitor, analyze and improve user-friendliness and online interaction. Translate campaign-plans to specific technical specifications, functional design and capabilities in the field of digital innovation.
2013-2015 Content & Community management | freelance | Fair+Fair
Fair + Fair is a unique sustainable-social-concept-store with fair products and social design. Development of community strategy & plan. Campaign ‘Indian Moodz’ during the Elle Inside Design’13 festival. Campaign Modefabriek’14.
2013-2014 Online Marketing Manager | interim 6 months | Telfort (a KPN company)
Online brand management for the mobile segment. Improve online customer experience and increase customer journeys to enhance call-reduction. Optimizing website content and multidisciplinary project management for website releases. Development and implementation of online brand and marketing campaigns, product content and new propositions, such a the introduction of 4G. Advise on cross- and upsell possibilities. A/B testing. Establish KPIs and targets for better measurability and findability (SEO).
2012-2014 Social Media Strategist | freelance | Plain Vanilla
Consult about digital branding or social media and content strategy. Developing a concept for an easy and effective way for brands to produce social media content on a regular basis for different brands and organizations (e.g. Airmiles and ING).
2012 Community Management | interim 3 months | Museummaanden
Overall community management of Facebook and Twitter, during the annual festival for multiple museums in order to get more traffic & visitors. Co-creation with ‘a friend of mine’.
2011 Social Media Strategist | freelance | Bite the Lemon
Bite the Lemon is a marketing and communication agency. Social media, content strategy and consultancy for brands (e.g. Happy Company).
2010-2012 Online Marketer | employed | Manpower
Implementation and activation of social media including all internal policies. Purchasing online media. Content management and managing corporate websites. Online recruitment campaigns (e.g. ING and TNT). Online communication and activation for the election 'Manpower Secretary of the Year'.Development of instruction guide for writing online copy for social media and e-mailings. SEO & SEA. Set-up and management webcare (2 fte).
2009-2010 Marketeer | empoyed | Brunel
Improving the quality and uniformity of all online publications. The optimization of online visibility, tracking and response. Development and implementation of social media strategy. Database marketing, e-mailings and online campaigns (e.g. Rabobank). Develop a training on writing online copy. Customize publication process and optimization of job vacancy and advert-texts. Integration of social media's corporate website. Set-up and management of webcare (3 fte).
2007- 2009 Project Manager | employed | Comforce Recruitment
Execution of all the (online) marketing communications. Sales support. Organizing sponsorships and events. Database Marketing. Management and editorship of the corporate websites. Formatting and editing ads, mailings and press releases. Search engine optimization. Recruitment on jobsites and social media. Analysis and advice online marketing. Managing interns and part-time support.
1995-2007 Several jobs in the travel, hospitality, sales, housing and retail industry.
Education & degrees
2005-2010 HBO Communications (BsA) Hogeschool van Amsterdam
1995-1997 MBO Grafische design Graafschap College | Doetinchem
1991-1995 MAVO (Level D) Staring College | Borculo
Certificates & courses
2009 PRINCE 2 Foundation LearnIT | Driebergen
2007 Sales & Communication Skills Hogeschool van Amsterdam
2002 Spanish Escuela International | San José, Costa Rica
2002 PR & Communications ISWB Opleidingen & Trainingen | Utrecht
Business Organizations
2015-present Boardmember Marketing & Communications | International Advertising Association (IAA)
Industry organization for professionals in the media, marketing and communications. Responsible for the member-communication for the IAA Netherlands. Content creation website and social media. PR & communication for ‘Embassy of Dutch Creativity’ during Cannes Lions ’15 until ’17.
Software knowledge
Good knowledge of all Mac OSX and Windows applications. Microsoft Sharepoint experience and worked with various CMS- and/or CRM systems. Good knowledge of Adobe CC Photoshop and Illustrator. Extensive experience with Google Analytics, Google Adwords and/or other (social) monitoring tools. Wordpress-user. Reasonable good knowledge of HTML.
Competencies
Creative and innovative. Result- and solution driven. Venturous, flexible and collaborative. Good planning and organizing skills.
Language skills
Dutch Native
English Excellent
French Adequate
Spanish Adequate
Italian Beginner