Bijgewerkt: 3 jul 2019
Netherlands’ Customer Festival on the 10th of June 2014.
Keynote panel discussion ‘Turning your customers into “fans”: Connecting with your social customer to enhance brand loyalty
Moderator: David Rosen, Head of Strategy, Analytics and Consumer insights, TIBCO
Nanne Bos, Head of Global Branding, ING Bank
Karlijn Vogel-Meijer, Social Media Manager, KLM
Sabrina Naouri, Online Marketing Manager, Telfort
Examining the danger of not striking the right balance between retention and acquisition in your marketing strategy.
On 10-11 June of this year, Netherlands' Customer Festival will be held in Amsterdam. Comarch is a Gold Sponsor of the event.
On June 10 at 14:30, Joanna Gawęda, CRM & Loyalty Consulting Director, will deliver a presentation entitled 'How to leverage your loyalty margins using game mechanics?'. In addition, the representative of Comarch will lead a panel discussion (roundtable sessions), whose theme is 'Gamified brainstorming on gamified loyalty in various business industries'. The discussion will take place on 10 June from 11:30-12:30 (table 3).